Republic rebrands sister companies Threaded Pictures & Infinite Fiction
March 3, 2022

Republic rebrands sister companies Threaded Pictures & Infinite Fiction

DALLAS – Republic Editorial has announced the consolidation of its sister companies - production arm Threaded Pictures and animation/design arm Infinite Fiction - under the banner of Republic (http://theRepublic.co). The move rebrands the studios as Republic Productions and Republic Design, and fully integrates them with Republic Editorial for a unified turn-key solution for advertisers and marketers.
 
Republic and its studios maintain their space in Uptown Dallas - including traditional production offices and post production suites - while also offering virtual capabilities to work from anywhere via the latest remote technology.
 


“Combining our three sister companies’ superpowers into one brand levels up multiple aspects of our work,” explains Keith James, Republic partner and senior editor. “In addition to gains in both external and internal operational efficiencies, a consolidated framework gives us a simplified message to share with prospective new clients as we continue to expand into new markets. As a brand built on two things - creativity and collaboration - moves like this amplify everything we do.”
 
Republic Productions will continue to be led by current AICP Southwest president Brian Hwang, who helmed Threaded Pictures as its EP since their founding in 2019. Industry veteran Amy Aitken will move from her role as Infinite Fiction’s EP to the same position at Republic Design. Company co-founder and partner Carrie Callaway will continue her role as managing director for Republic Editorial.