NEW YORK CITY — Sweet Sadie (www.sweetsadie.com), a New York/Colorado/California-based nationwide talent collective, has expanded its team with the recent additions of Ethan Decker, PhD, strategy + research, and independent sales representative, Jon Sandberg. The woman-owned collective includes strategists, directors, producers, creative directors and post artisans.
Photo (top): Ethan Decker
Ethan Decker, whose past roles include group strategy director for Crispin Porter + Bogusky, and science fellow at Unwritten Labs, brings a blend of marketing, science and creative insight to the Sweet Sadie team.
“I love mixing the art and science of marketing to help brands matter more in culture and grow their business,” Decker explains. “And I enjoy helping our clients see the world in a new way that unlocks opportunities and achieves outsized business results. With Sweet Sadie, I get to be part of creativity that solves serious business problems with people who love their craft and are spankingly good at it.”
Jon Sandberg of SandbergReps will handled the collective’s national representation. Sandberg provides creative services solutions for a media and entertainment client base, connecting leading content creators to advertising agencies, neworks and brands.
“I have known (Sweet Sadie founder and ECD) Rachel Lederman since she was at Showtime,” says Sandberg. “She is a true creative problem solver who brings intelligence and genuine warmth to every exchange, but she’s also to-the-point and razor-focused. Sweet Sadie may sound nice, but they have a killer instinct where content is concerned.”