Arri opens virtual production space in NYC
September 7, 2023

Arri opens virtual production space in NYC

NEW YORK CITY — Arri ( has opened a compact, multipurpose virtual production studio that will enable agencies, corporate customers and other creatives to craft content of high image quality. Located at Arri’s premises in New York City, Arri Studio New York provides a cost-effective production infrastructure with access to the company high-quality camera and lighting systems. The turnkey studio is configuration with space for a live audience, making it well suited for corporate videos, interview-style setups, town-hall presentations, educational & training clips, fashion shoots and music videos.

An Arri Studio shoot for fashion brand Travis Taddeo.

Built around a curved LED wall with image-based lighting design, Arri Studio New York offers an efficient, user-friendly introduction to virtual production with in-house creative and technical support. The studio is operated by Arri, and clients will be able to tap into the technical insight from in-house support staff, including creative producer Luis Feliciano. Clients also have access to the full inventory of Arri Rental’s professional camera and lighting equipment.

Behind the scenes of a music video shoot for Night Coast.

“Arri has been at the forefront of virtual production innovation from its origins in high-end film and feature production,” states Stephan Ukas-Bradley, VP Solutions Arri Americas. “At Arri Studio New York, clients benefit from Arri’s comprehensive knowledge and brand excellence, including high-quality camera and lighting technology, and workflow integration. This means they can fully concentrate on their production and maximize their time on set.”