Cyber Group Studios adds to leadership team
March 15, 2023

Cyber Group Studios adds to leadership team

PARIS — Cyber Group Studios (, a producer and distributor of animated series, has added to its leadership team while strategically positioning the company for further growth in 2023 and beyond. Michèle Massonnat has been promoted to vice president, sales and acquisition, while Ben Abrass has been appointed head of digital. The company has offices in France, the United States, Italy, Singapore and England. 

Photo (L-R): Abrass and Massonnat

“We’re charting a course that perfectly positions us for the future,” says Dominique Bourse, chairman and CEO of Cyber Group Studios. “I’m proud and excited about the talent we have attracted, and confident that 2023 will be a spectacular year filled with many new milestones.”

Formerly senior sales manager, Massonnat is now managing the company’s sales in French-, German-, Spanish- and Dutch-speaking European countries, in addition to Scandinavia, Eastern Europe, Greece, Turkey, Portugal, Middle East, Africa, and Canada. She is an accomplished senior distribution professional with over 20 years of international experience in television, home entertainment sales, marketing and media rights distribution. 

Abrass comes to Cyber Group Studios with a wealth of experience in the digital field. He will oversee Cyber Group Studios’ digital strategy; develop native content; create new revenue streams, with a focus on D2C and Web3; and find new and innovative ways to engage and inspire viewers. Prior to joining Cyber Group Studios, Abrass was a creative strategist at Warner Bros., where he worked on innovative digital-first projects. While there, he was selected to be part of Hatch, WarnerMedia's talent program for the launch of HBO Max.