DALLAS — Republic (http://theRepublic.co) has added editor Dean Pelton to their Republic Editorial roster. Most recently the lead editor at Charlie Uniform Tango’s Austin office, Pelton joins Republic’s crew of six creative editors at Republic Editorial, alongside directors and creative directors from their Republic Production and Republic Design studios.
Pelton’s diverse skillset as a storyteller has allowed him to build a wide body of work across a variety of brands, including Jeep, Fiat, Alfa Romeo, American Airlines, Sub-Zero, Wonder Bread, Pennzoil, America’s Best, Chick-fil-A, Interstate Batteries and Rent-a-Center.
“We’ve had our eyes on Dean for the last several years,” says Republic partner Keith James. “I remember seeing his Alfa Romeo Super Bowl (spot) and thinking, ‘Who’s this new guy in town that’s come out of nowhere?’ As more and more of his work hit the market — a lot of it auto, but also a good amount of it comedy — I realized, ‘This guy can do all the things - he’s the complete package.’ I’m thrilled to add someone with such versatile narrative skills to our team.”
Pelton got his undergraduate degree in theater studies at UCLA, and then went across town to USC for his masters in film. He began his career as a runner at Company 3 in Santa Monica in 2007, and after meeting his future wife there, moved to Texas in 2012 to be closer to family. He joined Charlie Uniform Tango in 2013, where he rose from the bullpen into the edit chair. In 2017, his first national Super Bowl spot for Alfa Romeo - Dear Predictable - was a crazy last minute project thrown together on a Monday, as the clock ticked down. His career took off from there.
“I’m really stoked about joining the crew at Republic,” says Pelton. “This shop has a tremendous reputation nationally, and the success they’ve had in recent years in beefing up their production and design studios clearly illustrates a leadership team that’s forward thinking and built to make well thought out strategic decisions. I’m really enjoying getting to know the rest of the team and I’m continually impressed by their capabilities. They’ve got a serious group of creative artists here. I can’t wait for my clients to walk in our doors and get down to business.”