Dell's flagship 7960 designed for post, VR and AI
April 27, 2023

Dell's flagship 7960 designed for post, VR and AI

ROUND ROCK, TX — Dell ( offers the Precision 7960 in both tower and rack configurations. The company had both at their booth at NAB this year in Las Vegas. The 7960 tower can scale in performance to meet users’ most demanding requirements. At NAB, Dell showed a 7960 tower with four graphics cards (users can choose between AMD Radeon and Nvidia RTX or T series options) and half a dozen fans to keep things cool. 

The 7960 uses Intel’s latest Xeon processors (w9/w7/w5), with up to 56 cores, and can be outfitted with as much as 152TBs or storage. Dell Optimizer learns and adapts to the way users work, and provides analysis for users to track system resources, including for components such as processor, memory, graphics and hard drive.

“The M&E industry is always looking for more compute capability on both the CPU and GPU, as well as higher bandwidth for larger file sizes, especially as projects are ever increasing in complexity and resolution,” explains Scott Hamilton, global industry strategist for Dell Technologies. “Dell launched an entirely new series of mobile and fixed workstations that provide the performance and expandability to enhance these new workflows.”

Specifically, Hamilton says the Dell Precision 7960 tower and rack systems offer extreme compute performance on the CPU, with up to 56 and 112 cores Intel Xeon processors respectively. Both platforms offer maximum product line expendability with Gen 4 and Gen 5 PCIe slots for improved data transfer via GPU, SSD storage, networking and other video I/O add in cards for the most demanding workflows.

“The Precision 7920 tower is the most expandable product, and will support up to four double-wide graphic cards for the ultimate performance in GPU accelerated applications such as AI, GPU-based rendering and image processing. With a balance of cores (up to 56) and turbo clock speed (up to 4.8GHz), the 7960 Tower can handle both single- and multi-threaded operations very effectively.”

Dell’s Precision 7960 rack is a 2U server-based platform that offers the convenience of remote access via PCoIP and Integrated Dell Remote Access Controller (iDRAC) for remote management. This allows the system to be removed from the physical working environment and thus eliminating heat, noise and space requirements of a local workstation. Since the rack workstation is typically located in the data center or production truck, it can be connected to the high-speed network backbone and accessed remotely to decrease typical bottlenecks in transferring large files to a local workstation while still providing the interactivity artist expect. This also offers security benefits, as the actual data stays in that data center. Redundant power supplies are available for mission critical product applications providing failover for maximum uptime.