Digital Domain & PRG form co-brand partnership
September 19, 2023

Digital Domain & PRG form co-brand partnership

LOS ANGELES — Visual effects house Digital Domain ( has entered into a co-brand partnership with PRG (Production Resource Group), a provider of entertainment and live-event solutions. Together, they will provide their extensive network and beyond with an all-in-one solution for high-end visual effects, holograms, virtual production and content creation services.

Digital Domain boasts an ever-growing portfolio of high-end VFX work. The studio has collaborated with Disney/Marvel, Warner Bros./Discovery, Sony Pictures, Universal, Netflix, HBO, Amazon Studios and many others. Meanwhile, PRG ( has been instrumental in providing the essential technological and infrastructural support to realize iconic scenes from productions that include Ahsoka, Joker, The Mandalorian and Law & Order, among others.

Photo (L-R): Hanno Basse, CTO of Digital Domain; Lala Gavgavian, president/COO Digital Domain; Todd Hoddick, president of Entertainment PRG; Jeroen Hallaert, VP, production services PRG 

The new partnership enables clients to shape their vision from inception, while also granting access to Digital Domain and PRG’s skilled talent pool, leveling the playing field for smaller teams to participate in ambitious projects. PRG's Enhanced Environments and simulcam services allow creatives to plan shots and immerse themselves in the virtual world without the need to ever go on location. 

“Our co-branding partnership has a clear objective: to retain and expand market share, foster innovative trends, and explore pioneering technologies that redefine the art of storytelling,” explains Lala Gavgavian, president and COO of Digital Domain. 

"Through our partnership with Digital Domain, virtual production redefines creative boundaries,” adds Todd Hoddick, president, entertainment of PRG. “It empowers brands in cost-conscious markets and studios catering to diverse consumer preferences."