LOS ANGELES - Creative music studio HiFi Project (https://hifiproject.com) has brought Tarjas White onboard as executive producer, out of its Los Angeles location. White brings over a decade of experience as a music producer, with a comprehensive background in music production that spans advertising and entertainment. In his new role, he will spearhead bicoastal growth for the company, while leveraging his passion for music and content.
White has held roles at a number of studios, including Droga5's Second Child and Audio Network. He brings expertise in production, composition and business development. His innovative approach to music marketing includes a deep understanding of cultural relevance that’s been shaped by his work with top artists and emerging talent. His contributions have been featured in campaigns for BMW, Pepsi, KFC, Meta, NBA and LifeWTR.
“While both the advertising and music industries have decentralized, I've been fortunate to cultivate an extensive network in Los Angeles, and it's exciting to return to lead HiFi's talented team of artists and serve as a creative resource for clients,” White notes.