FreshTracks employs AI for music searches
September 15, 2023

FreshTracks employs AI for music searches

LONDON — FreshTracks Music UK (, the independent music publisher, has launched Smart Search technology that harnesses the power of AI to simplify music searches. 

Rather than having to describing music when searching for a match using keywords, clients can instead tell the media story by describing a scene, project, storyline, location, artist or film title, or by pasting in any relevant text in their natural language. Smart Search uses a variety of AI techniques to present the best-matched tracks from the catalog, and these search prompts can be tweaked, modified and evolved. It also recognizes local languages for use by clients throughout continental Europe.

Smart Search is fast and simple, and does not rely on metadata or tags, as it’s powered by AI. It navigates around issues with keyword abuse, not understanding music tagging, individual differences in vocabulary and approaches, and oversimplification of describing music. 

The company is also expanding with the addition of three appointments. Leading the FreshTracks sales and marketing charge in the UK is Tayo Kazzim, who serves as head of sales. Kazzim previously held roles at PRS for Music, Imagem and Extreme Music, and is based in London. 

Josie Kiely joins the team as senior client account manager. She brings experience from working at Warner Chappell Production Music, Viacom and PPL. And Charley Dunlop comes onboard as client account manager, having previously worked at Sky, KPM/EMI and BAM as a music consultant and supervisor.

“It is a pleasure to introduce Tayo, Josie and Charley and their collective wealth of experience as we continue to build FreshTracks Music UK,” says John Clifford, founder of True Road Music and managing director of FreshTracks Music UK. “With their industry knowledge and the introduction of progressive technology in Smart Search, our offering is the best in the market as we evolve to meet the needs of clients and broadcasters as well as serve our label partners.”