LONDON — Getty Images has entered into a partnership with BBC Studios, the commercial subsidiary of the BBC, to launch of a new platform that will give its customers access to BBC archive videos via a seamless search, purchase and download experience.
The new platform is powered by MAM software specialists VIDA Content OS and allows easy access to over 57,000 programs from the BBC archive. This media was previously only available offline and through a heavily manual process. Customers can now securely search the entire digitized library, view, annotate, clip, share and download previews for use within projects. Post clearance, the high‑resolution masters will be available immediately.
Getty Images offers an expansive video library of over 25 million video clips, including footage from a range of world‑renowned broadcast, studio, filmmaker and archive partners. Available to customers are contemporary, archive and creative footage, including more than 12 million clips in 4K, and vast offline archives from BBC Motion Gallery and NBC News. The new platform expands the on‑demand offering of BBC content for Getty Images customers, who can already access over 200,000 BBC editorial and creative clips on gettyimages.com.
“The VIDA platform is a significant breakthrough in making BBC content more accessible for our customers around the world,” explains Paul Davis, VP of media and production, EMEA, at Getty Images. “Our team is increasingly working as a creative partner, able to assist from ideas stage through production, and this platform will considerably enable our efforts in supporting producers to derive successful, returnable shows for the global market.”
“Our partnership with Getty Images is focused on getting BBC content into the hands of program makers around the world,” adds Chris Hulse, head of BBC Motion Gallery at BBC Studios. “This new platform is a gamechanger for us, surfacing a wealth of previously offline BBC content, now accessible on‑demand for the first time ever.”