Loic Dubois appointed CGO at animation/production studio Lobo
October 16, 2023

Loic Dubois appointed CGO at animation/production studio Lobo

NEW YORK CITY — Animation and production studio Lobo (lobo.cx), which has locations in New York City and Sao Paulo, Brazil, has promoted Loic Dubois to chief growth officer. The announcement solidifies a two-decade-long relationship with Dubois, and reflects the studio’s continued growth and evolution.

Dubois’ connection to Lobo can be traced back to 2000, when he started as a broadcast producer. His quickly progressed from small spot production to assisting and producing major work alongside chief creative officer/founder Mateus De Paula Santos. In the ensuing years, Dubois’ responsibilities steadily increased, and he would eventually take on the role of international executive producer, collaborating with agencies such as TBWA/Paris, Publicis, Havas, BBH London, 180 Amsterdam, Kessels & Kramer and Ogilvy & Mather NY, among others. This experience would lead him to the position of global head of production, which he would hold until 2016, before eventually pivoting to focusing on new business opportunities. 

In his new role as CGO, Dubois will wear many hats at Lobo, including overseeing the European, Middle Eastern, Asia and North American markets, with a focus on identifying emerging trends and technological advancements that present new opportunities for their organization. In addition, he will be tasked with optimizing internal communication within the organization by introducing innovative methods to showcase core creative strengths.

“The title of chief growth officer encapsulates a modernized version of the traditional role of a marketing director, but with a heightened emphasis on global strategic planning,” explains Dubois. “This includes monitoring and adapting to evolving cultural behaviors and market trends, thereby facilitating our brands in reaching new audiences and clients through a more globally-oriented positioning strategy. This is especially pertinent given the dynamic changes occurring in the realms of entertainment, animation, live action, digital media, and emerging technologies.”