MovieLabs unveils 2030 Vision Showcase Program selections
October 3, 2023

MovieLabs unveils 2030 Vision Showcase Program selections

SAN FRANCISCO — MovieLabs (, the technology joint venture of the major Hollywood motion picture studios, has announced the next 10 participating companies in the 2030 Vision Showcase Program. The new case studies illustrate the benefits that can be achieved today by implementing the MovieLabs 2030 Vision. 

The MovieLabs 2030 Vision Showcase Program recognizes organizations in the media & entertainment industry that are implementing the 2030 Vision Principles with emerging cloud and production technologies. These companies are advancing the industry and reinventing the media creation ecosystem, and in the process, helping to realize the MovieLabs 2030 Vision goal of enhanced efficiency and interoperability. 

The organizations selected to participate in this round are Adobe, Ateliere Creative Technologies, Avid, Gunpowder, Hammerspace, Light Iron, Pixel Logic, Sohonet, Universal Pictures and Yamdu.   

Adobe is using camera to cloud for fast turnaround editorial content at the 2023 Sundance Film Festival.

Avid Technology is virtualizing apps and data for distributed editorial collaboration.

Ateliere Creative Technologies is moving Lionsgate’s de-centralized distribution assets to a singular cloud ‘single source of truth’ library to enable more flexible distribution strategies.

Gunpowder created an end-to-end cloud VFX “studio in a box” for House of Parliament.

Hammerspace is enabling hybrid cloud workflows with legacy applications using a unified data environment.

Light Iron has created a full color-in-the-cloud pipeline which is being used on episodic television.

Pixelogic is building a modern post production pipeline around the 2030 Principles.

Sohonet offers a secure content management system for managing assets and workflow tasks.

Universal Pictures is supporting feature production and post utilizing MovieLabs Ontology for media creation.

And Yamdu provided cloud-based script and production management on the daily Greman drama Rote Rosen.

“Since we published the MovieLabs 2030 Vision, it has been broadly adopted by the industry as the roadmap for the future of media creation,” explains Richard Berger, CEO of MovieLabs. “The 10 principles in the vision establish a framework for more secure and interoperable workflows, which ultimately gives time back to creatives so they can focus on what they do best – creating amazing stories and experiences. We are excited to work with the new showcase participants to publish these technical case studies and share with the industry examples of how the 10 Principles of the 2030 Vision are already delivering real and significant efficiencies, which is critical now in this time of industry change.”

Earlier this summer, organizations were invited to apply to the 2030 Showcase Program by submitting a short video describing their work and illustrating how it aligns with one of more of the 10 principles of the MovieLabs 2030 Vision. Each entrant was evaluated by MovieLabs and the case studies were selected as the best examples. Now each organization will work with MovieLabs to develop their case study which will be published at 

The 10 key principles of the 2030 Vision are:

1. All assets are created or ingested straight to the cloud and do not need to move.
2. Applications come to the media.
3. Propagation and distribution of assets is a ‘publish’ function.
4. Archives are deep libraries with access policies matching speed, availability and security to the economics of the cloud.
5. Preservation of digital assets includes the future means to access and edit them.
6. Every individual on a project is identified, verified and their access permissions efficiently and consistently managed.
7. All media creation happens in a highly secure environment that adapts rapidly to changing threats.
8. Individual media elements are referenced, tracked, interrelated and accessed using a universal linking system.
9. Media workflows are non-destructive and dynamically created using common interfaces, underlying data formats and metadata.
10. Workflows are designed around realtime iteration and feedback.