MONTREAL — Creative director Romain Demongeot is now bringing his wide-spanning talents to Rodeo FX’s ads & experiences division (rodeofx.com). Throughout his career, Demongeot has incorporated various technologies — including realtime 3D, VFX, metaverse and virtual shoots — into his work. His career spans more than two decades across continents, and includes work with Intel on a virtual concert with an avatar of famed DJ, Diplo, as well as on a campaign for L’envol perfume by Cartier, and on an interactive AR campaign for the Metropolitan Museum of Art. He also spearheaded the launch of the Bentley EXP 100 GT. In his new position as global executive creative director he will lead the division’s creative expertise, which has ambitions to partner with agencies and brands on exciting and far-reaching projects.
“I’m really excited to bring the craft of Rodeo FX’s legacy into memorable ads and experiences using their Hollywood know-how for our clients,” Romain notes.
His journey into the world of advertising began with his graduation from ESAG Penninghen, a prestigious art school in Paris, where he earned a Master's Degree in Concept and Art Direction. He began his career as an art director at Duke Razorfish in 2007 and quickly earned accolades for his imaginative interactive website for Levis. He later joined DDB, where he worked as a copywriter and art director. In 2016, he became creative director at Unit9, where he produced advertising experiences for clients such as Swisscom. Following his period as executive creative director in 2019, he joined MediaMonks as a global creative director, contributing to cutting-edge AI, VFX and CG projects for clients such as Epic Games.