BOSTON - Assembly (assembly.tv) has added senior colorist Phil Choe to its roster of creative talent. Choe’s career spans 17 years and includes collaborations with brands such as Adidas, Coca-Cola, Chopard, Ivy Park, Jaguar, Nike, Pantene, Progressive and Puma. He also contributed to the feature documentary Emanuel, directed by Brian Ivie, and executive produced by Stephen Curry and Viola Davis.
“I am thrilled to be working with Phil,” states Tara Holmes, Assembly’s VP of commercial services. “I know first hand the extraordinary skills and dedication he brings. Phil will undoubtedly elevate our already talented team. I look forward to achieving new heights together.”
Choe shared his excitement, adding, "Assembly has been on my radar since its inception, and it's a true pleasure to join their incredible team of artists and leadership. I look forward to making Assembly my new creative home."
According to Assembly president and founder, Art Williams, Choe will play an important part in the studio’s plans to expand its creative services.
“He brings a wealth of experience and is admired by both clients and his peers for his bespoke work in commercial color,” says Williams. “Additionally, with Phil joining our team and the expansion to a new studio in Boston, Assembly has never been better positioned to service our New England-based clients and beyond.”
In addition to the new studio in Boston’s North End neighborhood, Assembly has a flagship studio in New York City.