SAN FRANCISCO — Swell Music + Sound (www.swellmusicsound.com) has tapped music veteran Ana Velasco as its new executive producer. The Bay Area studio specializes in original music, sound design, sonic branding and audio mixing and post.
Prior to joining Swell, Velasco was with Format Entertainment, a music licensing and supervision company serving the entertainment and media industries. She’s worked as a music coordinator on such films as Cocaine Bear, Unfrosted, Jerry and Marge Go Large and Shotgun Wedding, and as a music supervisor for a variety of short films. Prior to joining Format, she worked with brands and agencies as creative sync manager at Position Music.
A published poet and writer, Velasco was born and raised in Mexico City. After a stint in New York, she relocated to Los Angeles, and now divides her time between there and her hometown. She’ll be working with Swell out of both cities, and her Latin heritage represents an opportunity for Swell to work with Hispanic agencies and brands.
“Ana is a fantastic person and fits our culture really well,” says Swell founder and creative director, Elad Marish. “With her on board, we can broaden our client base and make new connections in different markets.”
Swell’s client list includes Pepsi, Meta, Nike, Airbnb, Old Navy, Fitbit, Barefoot Wines, Uber and Google. It’s also produced work for locals like the NBA’s Golden State Warriors and MLB’s San Francisco Giants.