NEW YORK CITY — Harbor (harborpicturecompany.com) has added Tia Perkins to its staff as head of production, advertising. Prior to joining Harbor, Perkins held tenures at The Mill and Carbon. In her two years as head of production at Carbon, she oversaw successful campaigns for Xfinity, Verizon, Sweet Tarts and Clermont Whiskey. She also liaised with ECD and heads of department on resource management, internal workflow, client pitches and job oversights. Her 12 years at The Mill, included serving as senior content producer for Mill+ - a role that helped establish the studio's in-house directorial offering.
Perkins is dedicated to workplace inclusivity, which led her to create the "What’s Next" diversity, equity and inclusion group. She has also served as a dedicated mentor, spearheading internship programs and nurturing emerging talent in the industry.
"I’ve been seeking to join a place that is making waves in advertising,” says Perkins. “The more I heard the name Harbor, the more curious I became to see if this was the place I could call home. Harbor not only has premium talent, but they share a common vision/goal that everyone is working towards. It makes you want to be here and be a part of it.“
Harbor’s managing director, advertising, Tony Robins, adds, “I am excited that Tia is joining as our head of production, bringing her skill and experience to lead our production team, guiding them to place a high premium on the clients experience.”