TORONTO — VFX veteran in the advertising field, and former creative director at BBDO/Ricochet, Igor Boros, is joining Rodeo FX (rodeofx.com) at their new Toronto office. There, he will oversee the visual effects and creative direction of its fast-expanding advertising and experiential division.
Having worked as a creative director for a decade, Boros has collaborated on countless projects, bringing ads to life for global clients such as PepsiCo, Mars, Bayer AG, Visa and FedEX. He was a Flame artist on campaigns for Lululemon Team Canada and Molson Ultra - both with Alter Ego. As a senior Flame artist, Boros possesses a strong artistic understanding that allows him to handle complex projects from ideation through post production.
“Post-production in advertising is first and foremost a creative service,” says Boros. “It’s about offering all the resources and coordinating them, so you can bring the project to the finish line. It takes a lot of people and you need to be agile because things go so fast in this industry.”
Rodeo FX launched its Toronto office in June, and it currently boasts 80 VFX artists. The division will be led by Boros and recently-appointed executive producer Marie-Piere Poulin.