NEW YORK CITY - Wildchild Content (http://wildchildcontent.com) provided post production services for a new :40 spot promoting Clash of Clan’s Halloween update. Created for Supercell by David New York,
The Exorcism of the Possessed Builder spot parodies horror movie sequels.
The commercial was edited by Wildchild’s Richard Cooperman and combines a limited amount of new game footage with existing material. The commercial shows a typically-mild-mannered Clash of Clans builder, who turns into a demon-possessed movie villain. Ryan Gallagher assisted on the edit.
“The challenge was, how do we turn this happy game into a dark game, not having a full :40 of dark footage, and have it all seamlessly integrated?” notes Cooperman, who previously collaborated with David New York on ad content for Call of Duty. “We had to take this from looking like a fun game, to really amplifying the fright factor.”
Manipulating the color and dialing up the sound design was integral to the project’s success.
“With horror, I usually go to the dark side in terms of sound design, and the client says, ‘Hey man, let’s pull that back,'” Cooperman explains. “This was a parody, and Yessian Music took it to the next level."
Yessian was responsible for both the music and sound design. The studio’s credits included composer Andy Grush, director of sound design/mixer Jeff Dittenber and recordist Weston Fonger. Finalbyte handled the color and graphics.
“Clash-O-Ween” — the game’s Halloween event — continues through October 31 and introduces spooky temporary rewards, characters and skins to Clash of Clans.