SANTA MONICA, CA — AFX Creative (https://afx.tv), which provides post production services for the advertising & entertainment industries, has enhanced its creative team with the recent addition of VFX artist/director Felix Urquiza, who comes onboard as executive creating director.
Urquiza brings nearly 20 years of experience in the field, having worked at companies that include Method Studios, The Mill, and Team One, where he headed up their VFX/CG division TiltShift under the Team One/Publicis Groupe’s USA umbrella.
“What attracted me the most to AFX was the size of their team and their dynamic leadership,” he says. “Their approach aligns with what I was looking for in a company, and I feel confident I will work well with the team. And with all the amazing work AFX is currently doing, now seemed like the perfect time to join to add my years of experience and expertise. I am excited about this new chapter and feel like everything has fallen into place.”
In his new role, Urquiza will lead the team and develop new strategies to elevate its creative focus. In addition, he will work closely with managing director Nicole Fina to introduce new clients to AFX and expand its services.
“My goal is to bring a fresh perspective, something more personal and meaningful that will resonate not only with our internal teams, but also our clients,” Urquiza notes. “Our work and capabilities are already there, and I am here to help take it to the next level. However, what’s more important to me is bringing an outside perspective to AFX. This will push our team and clients to a higher level of excitement and commitment, elevating our passion and vision of creativity.”