HOLLYWOOD — Red Digital Cinema (red.com) has announced that the camera company will be acquired by Nikon Corporation. The agreement with Nikon was reached with Red’s founder Jim Jannard and president Jarred Land, and brings together Nikon's extensive history and expertise in product development, image processing, optical technology and user interfaces, with Red’s digital cinema cameras and award-winning technologies. Terms of the deal have yet to be announced.
Over the past 17 years, Red has been developing digital cinema cameras, including the original Red One 4K, and more recently, the 8K V-Raptor X, all of which are powered by the company’s proprietary Redcode raw compression. Red’s contributions to the film industry earned a Scientific and Technical Academy Award, and their cameras have been used on Oscar-winning films.
The acquisition marks a significant milestone for Nikon, melding its rich heritage in professional and consumer imaging with Red’s innovative technology and business strategy. Together, Nikon and Red hope to redefine the professional digital cinema camera market.