Strada releases beta version of AI-enabled workflow platform
January 31, 2024

Strada releases beta version of AI-enabled workflow platform

LOS ANGELES – Strada (, developer of an AI-enabled platform that’s been purpose-built for content creators, has released a beta version following months of research and testing. Built for all types of content makers, Strada automates tedious manual tasks, simplifies workflows and reduces delivery times, allowing creators to focus on storytelling. 

The customizable platform experience enables users to design workflows for their specific post production needs, with features such as multi-cloud syncing, multicam playback, automatic transcription and translation, transcoding, and AI tagging and analysis, all controlled from an intuitive browser interface.

Strada is the brainchild of Hollywood tech veterans Michael Cioni, a workflow expert with hundreds of film and TV titles in his portfolio, and Peter Cioni, an accomplished media & entertainment executive. The two launched Strada to address workflow challenges that creatives are all too familiar with. 

“I have been working in production and post my entire professional career,” notes Michael Cioni. “I know if I’m experiencing problems while making content, there are millions of others who are continually frustrated while dealing with the shortcomings of the toolsets available to us. With recent advancements in artificial intelligence and machine learning, I believe there are new ways to leverage the cloud to automate and remove workflow hurdles. Strada is the first AI-powered platform designed for the creative community.”

Built and tested by a team of creatives with deep roots in film technology, Strada dissected the recurring challenges faced in stills, sound, and video workflows, and traced those back to foundational components consistent across the board. They call these the four Ts: transfer, transcribe, transcode, and tag/analyze (dubbed: tanalyze). 

“The four Ts are not what make Strada; they are foundational components that will unlock thousands of capabilities for Strada users to revolutionize how they make content,” Peter Cioni states. “We cannot wait to put Strada in the hands of early users and get their feedback, which will help with our product roadmap. We have lots of incredible ideas of what to build over the next twelve months, but feedback from the community on technology this advanced is crucial for us at this stage.“