Virtual production studio Dimension adds senior team members
May 15, 2024

Virtual production studio Dimension adds senior team members

LONDON - Virtual production studio Dimension ( has hired four new senior team members, bolstering its staff to over 250 people. The company recently expanded its partnership with visual entertainment services company Dneg to create Dneg 360, alongside the debut of its two studios in London and Rome. 

Photo (L-R): Manawa, Bustard, Lumsden and Murphy

The additions will help the company fulfill its expansive offerings, which include end-to-end production services, including virtual humans, visualization, virtual production, content creation and development. 

EP Mark Bustard brings over 20 years of experience in the live events industry, having most recently served as managing director of the Nvisible Agency. He working with legendary promoter Harvey Goldsmith to provide white-label project management and production services for global events, including Live Nation, Glastonbury Festival, and Ultra Music Festivals Worldwide.

Fellow executive producer Ben Lumsden brings extensive knowledge of the virtual production landscape, having managed Andy Serkis’ brainchild The Imaginarium Studios for many years. His credits include Star Wars: The Force Awakens, Avengers: Age of Ultron and the Royal Shakespeare Company’s production of “The Tempest.” Most recently, Ben spent six years with Epic Games. He will lead major productions at Dimension and Dneg 360’s new West London virtual production complex.

As head of operations, Jo Fletcher Manawa has experience across both live events and the film industry. Previous positions include stage managing events at venues like Wembley and the O2, as well as managing large global teams for film projects. These include The Lion King (2019), for which her team won a VES for Outstanding Created Environment in a Photoreal Feature, Prehistoric Planet and House of the Dragon. 

And creative director George Murphy is an award winning visual effects and look supervisor whose credits include an Oscar, BAFTA and multiple Emmys and Clios. He brings extensive experience in all aspects of digital effects work, following a 30-year career on the leading edge of visual storytelling. He is an expert in solving visual challenges for film, episodic and digital media projects, and specializes in bringing together diverse visual elements to create engaging images of reality and fantasy.

 “We are thrilled to welcome Mark, Ben, Jo and George to the team,” states Steve Jelley, co-CEO at Dimension Studio. “They bring exceptional experience and success from the film and entertainment industry, and join Dimension as we continue to grow our world-class virtual production capabilities and expand an integrated offering across film, episodic and broader narrative based entertainment experiences.”