Astra Dorf brings sales experience to design/animation studio Bien
November 5, 2025

Astra Dorf brings sales experience to design/animation studio Bien

LOS ANGELES - Motion design and animation studio Bien recently welcomed Astra Dorf to its sales team in an effort to expand the studio's business across entertainment and gaming, while continuing its focus on Inclusive Motion Design and character animation. Dorf, who is based in New York City, began her career at Lee Hunt Associates, where she helped launch global TV networks through design and strategy. She founded Astra Reps in 2008 and has represented top creative companies across branding, animation, digital, experiential and game marketing. Past collaborations include work with clients such as NBCUniversal, Hulu, Paramount and Warner Bros. Discovery.

At Bien, Dorf will focus on strengthening relationships and building new opportunities in the entertainment and gaming industries, helping to connect Bien's creative expertise in 2D, 3D and cel animation with partners seeking inclusive storytelling.

“We’ve been very intentional about expanding our reach, and partnering with Astra was a strategic move,” says Ricardo Roberts, co-founder and executive producer at Bien. “With Astra based in New York and our HQ in Los Angeles, we’re extending Bien’s inclusive perspective nationwide while continuing to collaborate with our global team around the world.”