NEW YORK CITY - NAB Show New York (www.nabshow.com) takes place later this month at the Jacob Javits Convention Center in New York City. The show runs October 22nd and 23rd, and will include a Creator Day on Thursday the 23rd devoted to how content creators build audiences and companies across social video, streaming and branded content.
Smosh CEO Alessandra Catanese will present a keynote that looks at monetizing fan communities through exclusive content, live streams and direct engagement. The presentation will provide insight into what sustainable growth really requires in 2025.
On the exhibit floor, creators can get hands-on with cameras, lighting, editing and production tools, and learn in on-floor theaters adjacent to vendors — a fast way to bridge discovery and workflow.
The dual-structured event is designed to help attendees plan their days, with broadcast, news and audio deep dives taking place on Wednesday, and creators, AI and career-building taking the focus on Thursday.
NAB Show Sports gets a prime spotlight on Wednesday the 22nd, with U.S. Soccer Federation leaders Catherine Newman and David Wright sharing how data, partnerships and storytelling drive fandom on the road to the 2026 FIFA World Cup. The session is open to Exhibits Pass holders in an on-floor theater, designed to draw crossover audiences from sports, brand and creator communities.
“They’re not just out there telling stories...they’re also having to partner with brands, create their own media empires, even employ people to help run their businesses,” notes Karen Chupka, executive vice president of NAB Global Connections and Events. She adds that entrepreneurial demands are now integral to creator success.
Programming across both days tracks where audience attention is moving — short-form video, social-first series, live shopping and community-backed IP — while also covering practical issues such as creator rights, AI tools and revenue attribution. This year’s program emphasizes the growth of the creator economy and the expanding role of artificial intelligence in production and post production workflows.
For emerging and established creators, the value proposition is clear: a compact, two-day setting to compare gear, meet partners and hear directly from peers who have turned audiences into durable businesses, with sports, brands and broadcasters in the mix.