BOSTON - Backlight (https://www.backlight.co), which offers a suite of AI-powered video solutions, has appointed Josh Normand president and chief revenue officer. He will lead the company’s global growth strategy and scale its go-to-market organization to better help teams create, manage and deliver content. Normand is an industry veteran with decades of experience in media and tech, having worked at Vimeo, Brightcove and Adobe.
“The convergence of traditional media, digital media and technology has been a passion of mine for a long time,” he states. “Video is the most powerful medium for storytelling, and the transformation we've seen — where every person and company can now create, manage and distribute video like a major media company — is just the beginning of a much bigger trend. AI is only going to accelerate this transformation. What excites me most is how Backlight’s technology cannot only streamline media workflows, but also unlock entirely new possibilities — enabling not just better business outcomes, but also higher-quality content.”