LONDON - Freefolk (https://freefolk.com), the independent studio specializing in color grading, 2D & 3D visual effects, shoot supervision, animation, design, direction and concepting, has promoted Laura Ricketts to executive producer. The promotion signals significant growth and development within the company's commercial division.
Ricketts has been part of the Freefolk team for seven years. In her new role she will continue to work alongside head of production Cheryl Payne, building on the company’s reputation in the world of VFX for advertising, music videos and short-form projects. Ricketts has produced VFX for brands such as Virgin Media, Sky, Lego, Specsavers and ITV.
"Laura really is a brilliant producer and is now an equally brilliant EP," shares Freefolk's Payne. "Her enthusiasm to win not just any work, but the right work for Freefolk, is constantly inspiring. She knows our talent inside out, and is an integral part of the success of our commercials team. I’m looking forward to showcasing what Freefolk has to offer alongside Laura, her boundless energy and understanding of all things Freefolk."