PALO ALTO, CA - Generative AI lab Luma AI (https://lumalabs.ai) has unveiled Ray3, a new video model that's built to think like a creative partner. Available now in the Dream Machine platform, Ray3 empowers filmmakers, advertisers and game developers to move from idea to final cinematic video faster than ever before, while meeting the technical standards of professional production.
Unlike earlier models that could only generate visuals with limited control, Ray3 can reason in visuals and concepts, evaluate its own outputs and refine its results on the fly. It’s also able to produce video in true 10-bit, 12-bit, and the 16-bit High Dynamic Range (HDR) ACES2065-1 EXR format, making it suitable for high-end film and advertising pipelines. And with its new draft mode, creatives can explore dozens of ideas up to 20x faster, then select and polish the best options into cinematic, 4K-quality HDR.
Adobe and Luma AI are partnering to bring Ray3 directly into the Adobe Firefly app, Adobe’s all-in-one destination for AI-powered ideation, creation and production. With this integration, Adobe becomes the first partner to launch Ray3 outside of Luma AI’s Dream Machine platform. Starting today, Ray3 will be available globally in the Firefly Video module and Firefly Boards. For customers who want more precise editing and refinement, Ray3 generations in Firefly can be brought into Adobe Premiere Pro. To help users get started, Adobe is offering unlimited Ray3 generations for the first 14 days to customers on a paid Firefly or Creative Cloud Pro plan.
“Adobe is building the creative AI ecosystem of the future with Adobe Firefly - our all-in-one destination to access the industry’s top creative AI models, including our commercially safe Firefly models and choice of models from trusted partners like Luma AI – all integrated into the tools creators know and use every day,” says Hannah Elsakr, VP, new GenAI business ventures at Adobe. “With Ray3 now available in the Firefly app, Adobe customers are among the first to gain access to a powerful new video model that amplifies imagination and transforms workflows. We can’t wait to see how they use it to bring their ideas to life.”