NEW YORK CITY — Storefront Music (www.storefrontmusic.net) has appointed long-time music production executive Matt Nelson managing director. The original music, sound design and audio post company has worked with brands that include Nike, Apple, American Express, Chevy and the NBA.
Nelson was most recently executive creative producer at Yessian Music and brings extensive experience in audio post, music supervision, film/TV score production, immersive audio, advertising agency music supervision and radio production. As managing director, Nelson will focus on expanding Storefront’s work in the advertising/branding sector and building on its recent successes, including recent work for Wells Fargo and BBDO New York featuring Steve Martin and Martin Short. The studio also contributed to an elaborately-produced campaign for Princess Cruises and agency Terri & Sandy New York that features a jazzy arrangement of “The Love Boat” theme, performed by Hannah Waddingham.
“Matt's presence and creativity give a boost to Storefront Music’s production abilities, allowing us to handle adventurous and complex modern advertising ideas,” says studio co-founder John “Scrapper” Sneider.
A New York native, Nelson holds a bachelor's in music engineering and a master's in trombone performance from the University of Miami - Frost School of Music. He produced Coca-Cola's Masterpiece, as well as music for the Wieden and Kennedy #WannaSprite Cranberry commercial starring Dram and LeBron James. On the feature film front, Nelson produced the score for M. Night Shyamalan’s film Old, Charlie Kaufman’s I’m Thinking of Ending Things and Heidi Ewing’s I Carry You With Me.