SEATTLE - AWS (https://aws.amazon.com) has introduced AWS Elemental Inference, a fully managed AI service that automatically transforms and maximizes live and on-demand video broadcasts to engage audiences and generate revenue. At launch, AWS Elemental Inference will enable video customers to adapt video content into vertical formats optimized for mobile and social platforms in realtime.
Image courtesy of Fox Sports
With AWS Elemental Inference, broadcasters and streamers can reach audiences on social and mobile platforms like TikTok, Instagram Reels, and YouTube Shorts without manual post production or AI expertise. Most live broadcasts are still produced in landscape format for traditional viewing. Converting them into vertical formats for mobile platforms typically requires time-consuming manual editing that causes broadcasters to miss viral moments and lose audiences to mobile-first destinations.
The AWS Elemental Inference service uses an agentic AI application that analyzes video in realtime and automatically applies the right optimizations at the right moments. Detection of vertical video cropping and clip generation happens independently, executing multi-step transformations that require no human intervention to extract value. AWS Elemental Inference analyzes video and automatically applies AI capabilities with no human-in-the-loop prompting required. The process applies AI capabilities in parallel with live video, achieving :06 to :10 latency compared to minutes for traditional post processing.
The service integrates seamlessly with AWS Elemental MediaLive, so users can enable AI features without modifying their existing video architecture. AWS Elemental Inference is currently available in four AWS Regions: US East (N. Virginia), US West (Oregon), Europe (Ireland) and Asia Pacific (Mumbai).