LOS ANGELES — No Sushi (www.nosushi.com), the bi-coastal post house, has signed Keith Fraase to its editorial roster for commercial work. Fraase’s credits include numerous films and TV shows, such as Past Lives,
Severance,
Shōgun and
Materialists. His signing marks the first individual editor announcement from No Sushi following the launch of its new website and wider editorial roster.
“Keith is exactly the kind of editor No Sushi was built for,” explains Alexander Jamieson, founder and managing director of No Sushi. “Of course the credits are extraordinary, but what really matters is the way he thinks. His work is cinematic, emotionally precise and deeply musical. He understands how to protect a performance, how to find the rhythm of a scene, and how to make an audience feel something. That kind of craft is incredibly valuable for brands and agencies trying to make work people actually want to watch.”
Fraase did not set out to become an editor. Instead, his first creative ambition was acting. However, film studies pulled him behind the camera, which then led to a fascination with editing. After early work as an assistant camera operator, he landed his first post job almost by accident, stepping into an apprentice editor role with Sandra Adair, Richard Linklater’s longtime editor. The experience changed his life. Adair let him sit in on sessions, watch her solve problems in the cut and see how creative decisions could reshape a film from the inside. That opportunity eventually led Fraase to the post team on Terrence Malick’s The Tree of Life. This led to a professional relationship that would span seven years and five films.
“Keith’s signing really proves the point we keep coming back to,” says Jamieson. “The best advertising is entertainment. And if you want advertising to feel like entertainment, you need editors who understand story, emotion and audience attention at the highest level.”