NEW YORK CITY - Sara Iversen has joined the Northern Lights (www.nledit.com) family as director of growth and partnerships. She will support client development and growth initiatives while building on collaboration across teams serving agencies, brands, and network & streaming clients.
Iversen brings more than 20 years of experience growing creative organizations. She began her career on the account side at Lowe and Grey, where she developed a strong foundation in advertising and client partnerships, before advancing into senior leadership roles at Bang, Alkemy X, Industrial Color and Boomshot. Throughout her career, she has partnered with top-tier brands and agencies, including Amazon, W+K, Puma, The Martin Agency, L’Oréal and Google.
In her new role, she will lead business development and partnership strategy for the Northern Lights family’s integrated offerings, including editorial & post house Northern Lights; branding & design agency Mr Wonderful; production & brand-content studio Bodega; SuperExploder, which specializes in music, sound design and audio post; and the entertainment-marketing focused Northern Lights Agency.
“Sara intuitively understands what clients need and is expert at navigating the path together with them,” says David Gioiella, co-founder of the Northern Lights family. “Her experience and approach make projects seamless, elevate creative output, and drive results.”