LONDON - The Finish Line (https://thefinishline.pro), a provider of high-end post services to both production companies and post facilities, is entering a new era, as founder Zeb Chadfield becomes the sole owner of the business. With over 30 finishing and delivery systems, dozens of physical edit suites and a powerful virtualized infrastructure, The Finish Line offers fully-scalable post production services that are tailored to each client. Its digital dailies, editing, conform, finishing and delivery pipelines integrate seamlessly with productions of every size, enabling fast, secure and color-managed workflows from shoot to delivery.
With the share purchase complete as of January 2026, The Finish Line is now expanding its capabilities, migrating all systems to Apple Silicon, expanding UHD and HDR capacity across its full fleet with QD-OLED reference monitors, and increasing investment in immersive and stereoscopic tools. In the coming years, the facility expects to double the size of its team while staying focused on the welfare of its people and the quality of its output.
Finishing artist Maggie Maciejczek-Potter in Review Suite 2
“Our growth has always been driven by purpose, not ambition,” says Chadfield. “Post production is an industry I love deeply. It’s a complicated one, and as a dyslexic, high school dropout and the son of a fisherman, I never would have imagined this world was open to me. But nearly 30 years in, I’m still obsessed with post and feel lucky to be part of it, especially to be working alongside the best of the best in the UK. The Finish Line brings together everything I love about this industry: the people, the technology and the creativity. Acquiring full ownership of the company and expanding our capabilities is exciting, but what really matters is how it helps our team and our clients to deliver their best work.”
Chadfield founded the company in 2011 and later secured investment, becoming incorporated in 2014. As the sole owner now, shareholder expectations have been removed, and every decision can be guided by what delivers the best creative output and client experience.
“It’s important to me that we spend money where it matters,” says Chadfield. “It’s very easy to get drawn into ego and vanity-led projects, but ultimately all that matters is what we deliver. We need to stay focused on stability and investing in what improves our output, which is our people. Everything else is superficial.”