Issue: January 1, 2007


Well, it’s that time again. A new year full of promise and possibilities. You can almost hear the diets being started and the cigarettes being stamped out. I love this time of year, and not just because it offers me a phone-it-in way to do my editor’s letter. Oh, did I type that out loud?

My resolution? I’m determined to get my comedy sketch about The OC — called The OCD — on Saturday Night Live before they cancel the Fox series. What? Rich people from Orange County can’t wash their hands a lot? And it’s already too late for my Wiggles Behind the Music sketch. No one really knows about the group’s ugly in-fighting after the Yummy Yummy CD was released. Oh, if only that story could be told. Anyway, be well Yellow Wiggle, be well.

Here are some resolutions from industry pros:

“I began thinking of New Year’s resolutions, which turned quickly to dreams of rock stardom and solving the world’s problems with my songs,” says Ken Brahmstedt of Minneapolis’s BWN. “But then reality set in and I decided that in 2007, BWN will build its music library from the hundreds of worthy orphans that lay around the studios on backup drives. We also hope to continue expanding our creative horizons with personal work and entries to the worlds of the large and tiny screens, this meaning cinematic and Internet.”

Marty Wall, creative director at Universal City’s Mdot: "Make a conscience effort to continue to drag clients kicking and screaming to success. If the work is on strategy and it solicits a positive response from the viewer, then we owe it to the client to push for it. It's not the easy road but it's the right road to go down"

Roger Nall, founder of Van Nuys, CA’s 11:11 MediaWorks says, “We are resolved to continue to expand our business base from our traditional design and visual effects business. This year we added our recently launched game division, and next year we intend to move into film production. Our goal is develop assets that we have ownership in to complement our service-oriented business.”

Erik Montovano, founder/creative director of NYC’s Newspeak, says, “Our New Year's resolution for 2007 is to collaborate with more of the great talents we have over the past year and work on getting more challenging and creative projects, in which our talented designers and animators can explore and push their creative impulses.”

I think that Jerry Brunskill, founder/creative director at Santa Monica’s Wow & Flutter Music, sums it up for all of us when he says, "Hopefully, 2007 will be the year that God will get his/her own TV show."