September 1, 2010

  • 28-Sep-2010
    September 1, 2010
    DSLRs IN POST - This new format is taking the industry by storm. Here is what you need to know

    VFX FOR FILMS - Whether they are seamless or over the top, these pros use the latest techniques

    AUDIO FOR SPOTS - The demand for commercials to sound good on the Internet has taken  priority over full-blown surround 5.1 broadcast spots

    DIGITAL INTERMEDIATES - A special section highlighting the latest DI news and technology 


  • Cover Story: Motion Theory Hits Bullseye for Target
    Cover Story: Motion Theory Hits Bullseye for Target

    VENICE, CA — Target has long been a friend to the consumer, offering low-cost deals on all sorts of seasonal clothing, electronics and home goods. Now, the retailer is extending its business wit ...

    September 2, 2010

  • Director's Chair: Rob Reiner - 'Flipped'
    Director's Chair: Rob Reiner - 'Flipped'

    HOLLYWOOD — Over the past three decades, director/producer/writer/actor Rob Reiner has made such seminal films as When Harry Met Sally, This Is Spinal Tap and Stand By Me. Now Reiner, whose last ...

    September 2, 2010

  • Edit This!: Vampires at 'The Gates'
    Edit This!: Vampires at 'The Gates'

    This one-hour drama is shot on Red and edited on Avid.

    September 2, 2010

  • Feel Good Stereo 3D
    Feel Good Stereo 3D

    Many new feature films — 3D and live action — are being released in stereo 3D these days, and one of the most important ways to ensure this growth continues is to make sure the experience leaves the a ...

    September 2, 2010

  • Genarts Monsters GT for AE
    Genarts Monsters GT for AE

    I love plug-ins. I am addicted to their wonderful creativeness. Sure the folks at Adobe come up with some killer plug-ins in-house, but there are also a lot of creative types out there making their ow ...

    September 2, 2010

  • New Business: Stereo 3D Conversion
    New Business: Stereo 3D Conversion

    Inner-D is a new 3D stereo conversion studio that just completed its first job, Weinstein Company’s Piranha 3D. The studio ( managed the 35mm 2D-to-3D conversion process, as well as fi ...

    September 2, 2010

Web Exclusives

  • A Partial Rebound
    A Partial Rebound

    The stronger economy has led to increased hiring in many sectors of the film and game industry, but a turnaround is far from complete.

    September 3, 2010

  • Animation Salaries
    Animation Salaries

    How much can a CG professional expect to earn? Studios are understandably reluctant to divulge salaries, and of course, the ranges vary greatly, but a ballpark idea can be gained from several sources, ...

    September 3, 2010

  • Better Data Storage Options for Post
    Better Data Storage Options for Post

    Today’s all-digital motion pictures generate far more data than their predecessors — up to two petabytes of data or more per project. As an industry, the media and entertainment market is ...

    September 3, 2010

  • Creating Lexus's Interactive Web Film
    Creating Lexus's Interactive Web Film

    At the beginning of the online interactive adventure featurette Dark Ride, a warning pops up on the screen: “The following action is based on fantasy, not reality.” While the plot line mak ...

    August 26, 2010