Broadcast Design: HBO Sports
Issue: June 1, 2015

Broadcast Design: HBO Sports

MIAMI — 2C Creative ( produced the broadcast promo campaign for last month’s “Fight of the Century” between boxers Floyd Mayweather and Manny Pacquiao. The May 2nd pay-per-view matchup, presented by HBO Sports and Showtime Sports, called for the agency to work quickly, and devise a shoot knowing the contenders’ limited availability. 

Brian Eloe served as the project’s director/creative director, while Luis Martinez headed the design and VFX supervision.

Eloe says the promo puts the two fighters in the desert, facing each other much like a Western gunfight. But rather than take the boxers into the desert, they were shot in front of a greenscreen and composited into a believable cinemascape that includes the MGM Grand hotel and casino in the distance.

2C used the motion capture robot MILO to create camera moves, enabling them to shoot each boxer separately over green, followed by the background plates in the desert. Orbiting the camera around the boxers created a sense of grandeur and heightened the believability of them actually being there, as the sweeping panorama shifted behind them. 

Dmitri Zavyazkin served as VFX artists/colorist and Claudia Castaneda was "preditor" on the project. The studio collaborated with DP Thomas Camarda and line producer Chris Stoerchle on the promotional piece.