Editing 101: 5 Rules (26-30)
J.J. Lask
Issue: November 1, 2018

Editing 101: 5 Rules (26-30)

JJ Lask is a creative editor with PS260 (www.ps260.com), which has studios in both New York City and Venice, CA. His list of credits includes work for M&Ms, NY Lottery, Yahoo, American Greetings, and UPS to name just a few. Each month throughout 2018, Lask will deliver ‘5 Rules’ that editors might consider for both practical purposes and inspiration.  

Here are Rules 26-30:

Rule 26 - Truth Destroys The World We Live In
In editing, nothing is true. The world is whatever we want it to be. Don’t listen to anything or anyone. No one has the right answer. The only correct answer is knowing the wrong answer. So don’t use the wrong answer.  

Rule 27 - Be A Problem Solver
Editing is problem solving. Don’t see the obstacles only see the opportunities. Also, don’t be an obstacle. Don’t say something won’t work unless you try it and show it — because it just might work and you’ll be labeled as a problem, not a problem solver.

Rule 28 - Black Is Always The New Black
Everything looks better in black. When someone hands you a colorful graphic, take a moment and try it in black.  

Rule 29 - Everything Old Will Be New Again
Dig in the crate and find the magic. The older the better. History does repeat itself.  

Rule 30 - Rabbits
People do their “thang” like rabbits. I know it’s right in front of you, but don’t do your “thang” with clients, or your assistants, or anyone you work with. Think of everyone like your brother or sister. Keep it on that level.

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