Cut+Run's Steve Gandolfi and Frank Effron teamed up to edit Samsung’s Thing Called Love, a :90 commercial, out of agency 72andSunny. Rabbit Content produced the spot, with Bobby Farrelly directing and Matt Leonetti serving as DP. The commercial centers around frustrated smartphone fans that constantly find themselves waiting online for “the next big thing.” A Samsung owner introduces them to the latest release, which kicks off a celebration that features rock stars, BMX riders, marching bands and a human cannon ball. Co3’s Stefan Sonnenfeld served as colorist and The Mission provided online and VFX services.