The Sun and stars shined this year, with stunning days and nights. I always enjoy traveling to the beautiful city of Amsterdam to attend IBC, but this year was something special.
IBC really showed it's strength this year, with the addition of IBC Connected World - in Hall 14, and the Meeting Suites. I believe that IBC Connected World, an area of IBC which "encapsulates the very latest developments in mobile TV, 3G and 4G services," led this year's theme: "Connected" or "Collaboration"...whatever you want to call it. This year's exhibitors delivered, as technology providers always had an answer when asked how to best connect/talk to the team back at Nice Shoes, my clients or the rest of the industry. The latest collaboration tools and standards were being delivered and communicated across all levels of our industry in a single exhibition hall.
Robert Keske is the CTO at Nice Shoes in NYC. The studio is a full service, artist-driven design, animation, visual effects and color grading facility specializing in high-end commercials, web content, film, TV and music videos.