LOS ANGELES - LA Studio's Magarita Mix has hired Geoff Nathanson as its new general manager. Nathanson will handle the facility's long-term growth strategies, client relations and new revenue streams.
Prior to joining Margarita Mix Hollywood, Nathanson worked most recently as the executive producer at Monarch Productions. Previously, he worked extensively as a media consultant at Hemingway Media Group. He has also served as a sales and marketing executive at 1KTV, and as an executive producer at the Conference USA TV network in Chicago.
Nathanson received his BA in History from the University of California, and currently fills in as a weekend sports anchor for CBS radio news station, KNX 1070 in Los Angeles.