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CIRCOLO HELPS LAUNCH PS LINE DURING SUPER BOWL

February 9, 2006
CIRCOLO HELPS LAUNCH PS LINE DURING SUPER BOWL

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The spot debuted during Super Bowl XL and shows a sunny suburban community, with resident outfitted in Haz-Mat suits, going about their daily lives - mowing lawns, riding bikes, swimming and grocery shopping. The voiceover introduces the PS line and suggests there has got to a more practical way to fight the spread of bacteria.

Adam Massey of Circle Productions in Toronto directed the spot in collaboration with Longfellow Productions of Pittsburgh. The project came to Circolo via Longfellow Productions and Ronin Advertising of Miami.

Circolo's Alejandro Santangelo notes: "It doesn't get much bigger than cutting a spot for the Super Bowl. But what actually brought me in and got me so excited was when I saw the boards and realized how huge and funny this spot could be. I had to be a part of it."

Santangelo cut the project on a PC-based Avid Media Composer Meridian, running Version 11 software.


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