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Assimilate offers Scratch and Scratch Lab rentals

December 18, 2012
Assimilate offers Scratch and Scratch Lab rentals SANTA CLARA, CA – Assimilate, which makes DI and dailies tools for digital cinema, episodic television and spot workflows, has made its Scratch and Scratch Lab products available for rent via its Assimilate online store (

They can be rented for a day or up three months, allowing artists to pay for the systems as needed. According to Steve Bannerman, VP of marketing at Assimilate ( “Scratch Lab is the first production dailies product to offer true pay-as-you-use rental options that are available online anytime, anywhere. It can’t just be about product speeds and feeds anymore. It has to be about fitting the new way on-set professionals work- making them more productive and helping them make money.”

Pricing for rental license activation is as follows (all prices are USD and include maintenance and support during the activation period):

Scratch Lab                    
1 Day - $50                        
1 Week - $250                                
1 Month - $650            
3 Months - $1,800                    

1 Day - $150
1 Week - $800
1 Month - $2,100
3 Months - $6,000

The new rental options are only available through the Assimilate Store with a major credit card or PayPal account. In addition, all rental customers are now able to view, manage and extend their licenses through the new My Assimilate online portal (

The Assimilate Store is an online marketplace for Assimilate products as well as, third-party software and selected hardware accessories.