SAN JOSE, CA
new features, including new virtual reality capabilities,
across its Creative Cloud tools for video editing, motion graphics, audio and collaboration.
Adobe Creative Cloud video tools are now a mainstay for film editors of both Hollywood and indie films, most recently used by the post team that worked on
20th Century Fox’s blockbuster
(the team will discuss their workflows and why they chose Adobe Premiere Pro CC in a
Creative Master Series panel
at NAB on April 19 from 4:15–5 p.m. PT).
Upcoming productions using Premiere Pro CC include Mindhunter, David Fincher’s new series for Netflix, and
6 Below directed by Scott Waugh and starring Josh Hartnett, which is currently shooting in 6K Red and will be edited natively in Premiere Pro.
Creative Cloud video tools are also powering a new generation of content delivered via social channels like YouTube, Facebook and Instagram.
"The videos we make at RocketJump are pure entertainment,” says Freddie Wong, founder of RocketJump, the hybrid studio/production company behind the popular RocketJump
with nearly 8 million subscribers and 1.3 billion views. “We've been
users of Adobe's Creative Cloud
for years and love the new features coming soon. In addition to editing native footage in Premiere Pro and creating awesome visual effects in After Effects, we use Photoshop for graphics, Audition to sweeten audio, Media Encoder to export content and now Creative Cloud Libraries to share assets.”
In the next release of Creative Cloud — available in early summer — Premiere Pro CC will add
new virtual reality capabilities
, including “field of view” mode for spherical stitched media. In addition, thanks to Adobe Stock integration into CC apps, customers are already experiencing productivity increases of 10 times, when adding stock content into creative projects, including video. In the upcoming release, Adobe Stock will have enhanced connections with CC apps and new workflows will enable Adobe Bridge and Lightroom users to contribute to the Adobe Stock marketplace directly from within the application.
Other feature highlights coming soon to Creative Cloud include: The ability to
edit immediately during ingest
allows Premiere Pro CC users to get straight to work, while importing their video and audio files in the background;
powerful proxy workflows
in Premiere Pro CC and Adobe Media Encoder CC that enable users to easily work with heavy 8K, HDR and HFR media, so editors can switch between native and proxy formats freely – even on lightweight machines;
enhanced Lumetri Color tools
within Premiere Pro CC adds HSL Secondaries to expand the editor’s toolkit for making color correction and adjustment easier for all filmmakers; n
ew video and audio preview engine
in After Effects CC delivers superior playback of cached frames for a smooth experience; e
asier and more efficient Character Animator
includes a simplified puppet creation process that enables users to easily tag puppet layers easily and record multiple takes of a character’s movement. Users can animate puppets to respond to motion and trigger animation accordingly. There’s also a n
ew Essential Sound panel
in Audition CC that enables anyone to mix audio content for professional results. Also, users can now
quickly find Adobe Stock assets
with new filtered search in Creative Cloud Libraries. Licensed assets in your library are now badged for easy identification, videos are displayed with duration and format information, and saved videos are linked to video previews on the Adobe Stock site.
“There’s rapid change happening in the digital landscape with video now the fastest growing media type across social media platforms and OTT shaking up broadcast and film,” says Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Adobe is transforming the industry with Creative Cloud and Primetime by helping customers create beautiful content to engage viewers and technologies that monetize content that audiences care about.”
Adobe is previewing all updates to Creative Cloud at NAB and will be shipping
in the coming months
for $49.99 (