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March 2015

Christine Bunish
Christine Bunish began in publishing with an international newsmagazine group. She moved to Broadcast Management/Engineering where she helped launch World Broadcast News and later served as a writer and research director at Millimeter. She has been a freelance writer for Post Magazine for over 20 years.
Authored Articles
Spotlight: Vancouver
Published: February 6, 2015

“Hollywood North,” has long been a magnet for filmmakers and “runaway” Hollywood TV production seeking financial advantages, diverse locations, a sophisticated technical infrastructure and a talented workforce. Major studios were developed in the greater Vancouver area in the late 1980s, and the government of British Columbia (BC) began providing industry incentives in 1998. Today, BC accounts for about 60 percent of all foreign location film and TV production in Canada, and total direct and indirect full time-equivalent jobs generated by film and TV production are estimated at over 36,000.
Making Rob Lowe scrawny, hairy & creepy
Published: January 19, 2015

LOS ANGELES — Spot watchers are seeing a lot of Rob Lowe these days. In fact, the actor stars opposite himself playing a bizarre array of Rob Lowes in a DirecTV campaign from Grey New York. Directed by Tom Kuntz of MJZ, the comedy spots depict handsome Rob Lowe enjoying the benefits of DirecTV while Creepy, Hairy, Painfully Awkward, Less Attractive and Scrawny Arms Rob Lowe suffers through the indignities of being a cable customer.

Arsenal adds winter chill to Lexus spot
Published: January 19, 2015

SANTA MONICA, CA — Lexus ably demonstrates “The Point of All-Weather Drive” in a winter-themed spot from agency Team One, with VFX by Santa Monica’s Arsenal FX. The commercial showcases Lexus GS, LS and IS sedans driving through city streets at night during winter. They effortlessly negotiate falling snow, icy roads and slush using the power of all-weather drive to “defeat” the seasonal hazards.
Editing: A look at the business's Strengths, Weaknesses, Opportunities & Threats
Published: December 9, 2014

Editors and facilities are seeing an unparalleled demand for content worldwide. It’s coming from new media and new sources of business outside the traditional business models. Editors are able to do more post themselves, thanks to comprehensive toolkits and facilities offering under-one-roof services or a family of businesses that fill clients’ needs.
Restoration: 1928's 'Lonesome'
Published: November 17, 2014

BROOKLYN, NY — Independent colorist, post production supervisor and director Jerome Thelia has done a number of HD restorations for The Criterion Collection of classic DVD and Blu-ray titles. The features are also available on Hulu and other on-demand outlets. Much of this work is done in his Brooklyn studio using Assimilate’s Scratch for color grading and compositing.
Advertising & The Internet
Published: November 10, 2014

Advertising on the Internet has definitely gained momentum. “While budgets are still generally higher for TV spots than for online films, the gap is lessening and advertisers are beginning to understand the amount of care and attention that needs to be invested if their ‘content’ is to be seen at all,” says Andrew Watson, creative director with Amsterdam-based Minivegas.  “On the flip side, it’s actually an extremely liberating time for filmmakers and advertisers,” he reports. “Huge TV budgets are no longer necessary to make awe-inspiring films, and failure needn’t break the bank, so we have the chance to experiment and create more.”  Sounds like a win-win situation.
Posting Fall TV Series
Published: October 8, 2014

With the fall TV season underway, viewers are tuning in to new shows and old favorites. Post facilities and VFX studios coast to coast have worked their magic to bring high-profile politicos, troubled towns, superheroes, post-apocalyptic castaways and picturesque whodunits to living rooms nationwide. Here’s a look at what some of the studios have to offer viewers this season.
Previs: 'Hercules'
Published: August 7, 2014

LOS ANGELES — The original superhero, “Hercules” fills the big screen with his larger-than-life presence in the new summer blockbuster of the same name, directed by Brett Ratner. The Third Floor (www.thethirdfloorinc.com) in Los Angeles began working with Ratner in November 2012, providing previs for a number of important VFX sequences.
Broadcast Design Trends
Published: June 5, 2014

If “broadcast design” still conjures up images of shiny, monumental logos and busy clip montages, take a look at the show opens, promos and network IDs on the air today.  Clean graphics, customized live-action footage and even fun character animation speak more of “design for broadcast” than the “broadcast design” of yesteryear.  After all, it’s “good design and great storytelling that continue to define the networks,” says Bigstar’s Josh Norton.
VFX for TV Series
Published: April 1, 2014

Iconic characters, both fictional and historical, and a tale from suspense master Stephen King have come alive on the small screen with help from VFX studios. From creating digital environments, futuristic transports and retro inventions to crafting supernatural beings and otherworldly events, VFX enhance the stories of superheroes, pirates, retail magnates, time travelers, small-town Americans and the world’s most famous vampire.
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