ATLANTA — Animation and design studio Fern (www.fern.team) is now representing Montreal-based visual artist Elizabeth Laferrière in the United States. She will serve as a director and art director, available to Fern’s roster of clients.
Laferrière, whose decade of experience includes working with clients in music, television, publishing and the arts, is known for creating surreal images through collage. As a director, she will oversee all aspects of projects, including scheduling, developing teams, storyboarding, working with sound designers and supervising music composition. As an art director, she will work as part of a team, incorporating her visual style on projects.
“Elizabeth is able to use imperfections, like tears and squiggles, and nuanced elements to create designs that feel authentic and sophisticated,” says James Mabery, Fern’s founder and animation director. “Her approach and aesthetic increase our range of services and gives us the ability to share our clients’ messages in new ways.”