Former Wacom staffer Tony Arredondo joins Xencelabs
September 15, 2021

Former Wacom staffer Tony Arredondo joins Xencelabs

PORTLAND, OR — Xencelabs Technologies Ltd. ( has named Tony Arredondo channel enterprise sales manager, responsible for identifying new business opportunities and increasing brand visibility across the western region of North America. Xencelabs launched in early 2021 with its Pen Tablet product.

Arredondo will be instrumental in strengthening the company’s market position, primarily focusing on enterprise markets, including higher education and the media and entertainment industry, along with the resellers that partner with these segments. He will be directly involved in several key business initiatives to establish the new brand as a leading developer of professional digital design tools. 

At Xencelabs, Arredondo rejoins several of his former colleagues from Wacom Technology. He spent more than 20 years developing and executing sales strategies for major corporate and education accounts. His background also includes a range of new business, sales and marketing leadership roles.

“Bringing a new product to market is exciting and challenging for me, both personally and professionally,” Arredondo says. “The design of our new Pen Tablet is already causing a disruption in so many creative and business sectors, as more users realize its potential to take their work to new levels of flexibility and inspiration. The team members at Xencelabs all share a common vision and passion, and I look forward to bringing my own perspective and experiences to our mission of reinventing the digital tablet market.”