NEW YORK CITY - Creative production company Boomshot (www.boomshot.tv) has announced leadership updates, with managing director Meredith Weiss becoming the company’s sole owner and principal, and former head of production Krysia Johnstone receiving a promotion to executive producer. The company's next chapter will continue its focus on long-term partnerships, embedded collaboration and creative excellence.
Photo (L-R): Meredith Weiss and Krysia Johnstone
Johnstone's promotion comes after nearly eight years at Boomshot. In her new role, she will focus on growing the studio's network of directors and strengthening its reputation for high-level creative execution across a range of content formats.
Boomshot specializes in sports and entertainment content, from live events and branded content to long-form storytelling. Clients have included Prime Sports, Fox, SEC Network, NASCAR, ESPN, USTA, FanDuel, Anheuser-Busch, State Farm, GEICO and Volkswagen.
“Whether you need help with one piece of the puzzle or the full content journey, we meet you where you are," explains Weiss. "Our greatest strength is our team — a deep bench of experienced talent that adds real value to our clients’ businesses. As the industry evolves, brands need to own their story, audience and equity. We help them do exactly that — reshaping how content is developed, produced and delivered.”