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GoPro acquires CineForm

March 30, 2011
GoPro acquires CineForm

HALF MOON BAY, CA — GoPro (www.gopro.com), which offers wearable and gear mountable cameras and accessories, has acquired CineForm Inc., a developer of video compression and workflow technology.

CineForm is known for its CineForm 444 codec, a professional editing codec that makes HD and 3D editing faster and more convenient without sacrificing image quality. CineForm has produced several award editing applications that exploit the functionality of the CineForm 444 codec, all of which are compatible with programs such as Adobe Premiere Pro, Apple Final Cut Pro, Avid Media Composer, and Sony Vegas, as well as Apple iMovie and Windows Movie Maker. Moving forward, the codec will be named GoPro CineForm.

“CineForm is an industry leader in video codec technology and is famous in professional circles for their HD and 3D content creation tools,” notes GoPro founder and CEO Nicholas Woodman. “As GoPro is focused on making it easy for consumers to capture professional quality content, we’re eager to incorporate CineForm’s technology and passion into future GoPro products.”

The first GoPro product to incorporate CineForm’s technology will be the 3D Hero System, an expansion accessory for GoPro’s 1080p HD Hero line of cameras. The 3D Hero System allows consumers to combine two 1080p HD Heros into a single housing to capture synchronized 3D photos and video. A synchronization cable joins the cameras via an expansion port on the back of each camera.

“It’s exciting to look out and see how many people, consumers and professionals alike, are using GoPro cameras to create compelling content,” adds David Taylor, co-founder/CEO CineForm. “As we worked with GoPro over the last year, the more we learned about GoPro’s vision, the more we realized how complementary GoPro and CineForm are to each other. We’re thrilled to join GoPro and to help usher in a new era of accessible professional content capture and creation.”  

CineForm is based in Solana Beach, CA, and will become a division of GoPro. They will continue to develop and support its line of professional software products while contributing to the development of new GoPro products. The company will join offices with GoPro’s existing staff in San Diego.