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Fatbaby app for production and post presentations

October 11, 2012
Fatbaby app for production and post presentations DALLAS —  Directorz, Lucky Post and Lucky Twenty One have launched the Fatbaby app, a native app for the production and post industry engineered with Wiredrive in conjunction with Shogun to deliver custom presentations. The app, available for free via the App Store (itunes.apple.com/us/app/fatbaby/id556897103?mt=8) unites the three sister companies under the Fatbaby brand.

The reduced relevancy of the traditional group sales presentations inspired the Fatbaby App’s design in collaboration with Brian Linder of Opposite, Inc. With Fatbaby, custom presentations and push notifications provide time-sensitive information to users of iPhones and iPads – which are being used more and more as handheld screening rooms.

“Busy producers and creatives need information tailored to the assignments and projects at hand rather than a general overview of projects,” comments Fatbaby (www.fatbaby.com) co-founder Tammie Kleinmann. “Our app is a direct response to this need for rapid-fire, hyper-custom information gathering anywhere and anytime. We believe it enhances in person and virtual communication, and see it as the next wave for our industry.”