April 7, 2014

NAB 2014: Avid grows Media Suite

LAS VEGAS – Avid (www.avid.com) announced at this year’s NAB, three new modules for its Avid Media Suite. The Avid Media Suite is a new grouping of products comprised of the company’s media management, news production, distribution, and monetization solutions. The suite includes tools for file-based ingest, asset search and management, and multiplatform distribution. Over time, the Media Suite will expand to include metadata tagging, protection and encryption, and analytics.

Media Director speeds file-based workflows in reality TV, post production, and broadcast environments. Using powerful yet easy-to-use scripting tools, Media Director orchestrates the process of ingesting media into Avid and third-party production and nearline storage, enabling teams to start editing immediately and accelerate project turnaround. Suitable for productions that command high volumes of footage, Media Director eliminates manual prep work, enabling organizations to lower production costs and gain maximum efficiency.

Media Index accelerates and extends file search and retrieval across multiple Interplay Production systems, regardless of where the media is stored. Using an optimized, high-performance search engine, Media Index can find clips and sequences instantly across multiple databases, and even across multiple global facilities. 

Media Distribute (formerly Interplay Pulse) simplifies, accelerates, and unifies distribution of content to multiple channels and devices, enabling organizations to create content once and deliver to all selected destination platforms automatically. Media Distribute links production with distribution to Web, mobile, and social media outlets by orchestrating workflow and automating file preparation and transcoding. And the latest version offers extended connections to even more third-party partners for online video platforms, social media, video transcoding, and Web content management systems.

Media Distribute is available immediately. Pricing starts at $8,000 for the Media Distribute option for Interplay Production, and $2,000 for the Media Distribute option for iNEWS. Media Director will be available worldwide in May 2014. Media Index will be available worldwide in June 2014.