NEW YORK CITY — Indepently-owned sound studio Sound Lounge (www.soundlounge.com) is bringing its ‘Sound Lounge Everywhere’ concept to Colorado, thanks to a new partnership with Boulder-based post production company 11 Dollar Bill. The Boulder studio will now offer remote audio production and mixing service to agencies and brands in the region and beyond.
Sound Lounge Everywhere is a realtime connection between the two facilities that provides clients with access to Sound Lounge’s mixers in New York, as well as sound designer Marshall Grupp and top voice talent. Clients benefit by saving time, travel expenses and production costs while boosting audio quality with long-established talent.
“A lot of great advertising originates from Boulder and other nearby markets, and we’re excited by the possibility of applying our audio expertise to their projects,” says Sound Lounge head of production, Liana Rosenberg. “We believe Sound Lounge Everywhere will be very appealing to agencies in the area as it allows them to work with New York talent without getting on a plane or utilizing high-priced connection services such as ISDN or Source Connect.”
11 Dollar Bill, which originated in Chicago, opened its Boulder location 18 months ago. Featuring creative design, editorial and finishing services, the Boulder facility has attracted a mix of regional and national clients, and has been successful enough that it recently expanded, more than doubling its floorspace. Sound Lounge Everywhere provides further means for growth and an ability to offer clients complete picture and sound services.
“We’re super excited to partner with Sound Lounge in bringing world-class audio services to Boulder,” states 11 Dollar Bill managing partner Lisa Effress. “Our intent is to provide innovative creatives with an inviting environment and the same high-quality services they receive in New York and LA. Sound Lounge Everywhere fits perfectly with that goal.”
The two studios are linked via customized hardware that enables the streaming of high-quality video and uncompressed, multi-channel audio with virtually no latency. Web cameras and talkback modules allow the two parties to communicate. The room features Bowers & Wilkins 804 D3 Series speakers, which were specifically chosen based on how accurately they present the music and audio experience.
“All of our Sound Lounge rooms are outfitted with Bowers & Wilkins, they’re incredibly accurate and known for reproducing the sound just as it was intended,” explains Tom Jucarone, Sound Lounge partner and mixer. “In our business, we need to be able to hear every detail and their 800 Series D3 range delivers that.”
Sound Lounge inaugurated the ‘Everywhere’ business last year in partnership with Boston editing house Editbar. Numerous New England-based agencies and brands have since taken advantage of the service, including Royal Caribbean, ETrade, US Cellular, Dunkin Donuts, Bank of America, McDonald’s, Samuel Adams, Hyatt, Puma, Subway and WaWa.